The main objective of the Bureau of Pharma PSUs of India (BPPI) is to open maximum number of Pradhan Mantri Bhartiya Jan Aushadhi Kendra (PMBJK) in the country. Under the Jan Aushadhi Scheme, the State Governments are required to provide space in Government Hospital premises or any other suitable locations for the running of the Jan Aushadhi Kendra. PMBJK may also be opened by any Government agencies in any Government building owned by Government bodies like Railways/ State Transport Department/ Urban Local Bodies/Panchayati Raj Institutions/ Post Offices/ Defense/ PSUs etc. Any NGOs/ Charitable Society/Institution /Self help Group/Individual Entrepreneurs/Pharmacist/Doctor can also open the Jan Aushadhi Kendra at outside of the hospital premises or any other suitable place. BPPI have simplified the application format so that a common man can easily fill up the same. Besides above, the application fee of Rs. 2000/- which was charged earlier have been waived of to make the scheme popular. Financial support to Pradhan Mantri Bhartiya Janaushadhi Kendras: An amount of Rs.2.5 lakhs shall be extended to NGOs/agencies/individuals establishing JAK in government hospital premises where space is provided free of cost by Govt. to operating agency: Rs. 1 lakh reimbursement of furniture and fixtures Rs. 1 lakh by way of free medicines in the beginning Rs. 0.50 lakh as reimbursement for computer, internet, printer, scanner, etc JAK run by private entrepreneurs / pharmacists / NGOs / Charitable organizations that are linked with BPPI headquarters through internet shall be extended an incentive up to Rs. 2.5 lakhs. This will be given @ 15% of monthly sales subject to a ceiling of Rs. 10,000/- per month up to a limit of Rs. 2.5 lakhs. In NE states, i.e. naxal affected areas and tribal areas, the rate of incentive will be 15% and subject to monthly ceiling of Rs. 15,000 and total limit of Rs. 2.5 lakhs. For SC/ST and differently abled persons applied in individual category shall be benefited with free medicines worth of Rs. 50,000/- to set up their Pradhan Mantri Bhartiya Janaushadhi Kendra in the beginning. Remaining amount i.e. Rs. 2.00 lakhs will be given in the form of incentive, as per above norms. Trade margin to retailers and distributors: Trade margins have been revised from 16% to 20% for Retailers and from 8% to 10% for Distributors.